In this post, we wanted to take this brand rivalry for a social listening spin. The next step we take when comparing brand mentions is the sentiment behind them — that is, the tone of mentions that can be positive, negative, or neutral. KFC: 87g of protein - The mighty bucket for one packs the most protein at either vendor. Though the name KFC indicates chicken but that’s not the case. Popeyes Coupon Codes, Promos & Sales. Primary - spicy chicken sandwich although the physical global market is divided unevenly between the brands (KFC is present in 7 times as many countries as Popeyes), the chains receive the same amount of social media buzz. Forget Popeye’s vs. Chick-fil-A. Spielberg said that brands tend to receive less engagement — fewer likes or comments when taking its number of followers into account — from its followers than a regular person or influencer, individuals or celebrities who can sway public opinion. Choose your KFC chicken: original recipe, extra crispy, Kentucky grilled chicken, extra crispy tenders, hot wings and popcorn nuggets. Whenever we run market research or brand battle, the first social listening stats we look at are the number and reach of brand mentions. Meanwhile, to determine which mentions — positive or negative — dominate brand-related conversations, we calculate Net Sentiment. why Popeyes so good? The official Internet headquarters of Kentucky Fried Chicken and its founder, Colonel Sanders As is the case with most things in this decade, a lot of customer requests are channeled via social media. As you can see, KFC got three times as many impressions as Popeyes; in terms of the total reach of social media conversations, KFC is much more visible than Popeyes. KFC vs. Popeyes - Fast Food Restaurant Taste Test! chicken, cut into 6 pcs. Went back they wouldn’t fix my order because no receipt I told them they didn’t give me one.Never again. The reach metric helps us understand the quality of mentions: if the same number of mentions results in such different exposure, there have to be some powerful mentioners behind the conversations. Evidently, determining the winner in terms of the fast-food service is a tough call as both KFC and Popeyes receive more complaints than praises of their respective deliveries and in-house service. She eats at both Chick-fil-A and Popeyes and tends to make her decision based on which is closer. © 2020 Awario — The Social Media & Web Monitoring Tool Popeyes replied, asking the Atlanta-based company "... y'all good?". You can get about 13-16 lbs of it starting at $39.99. 5 years ago. Popeyes has 3,102 restaurants, which are located in more than 40 states and the District of Columbia, Puerto Rico, and 30 countries worldwide. A retail wreck, a bankruptcy boom and Chick-fil-A mac & cheese. In 2019, KFC reported an average sales per unit of 1,196 thousand U.S. dollars. Although the chain is nowhere near adding plant-based chicken substitutes to the menu, this doesn't stop customers wishing for it. 1 cup all-purpose flour ; Popeyes released their new chicken sandwich on August 12, 2019, and so many people bought it that the company actually sold out in two weeks. You can never have too many potatoes. In 2019, KFC reported an average sales per unit of 1,196 thousand U.S. dollars. The manager was calling for a staff member who was "out smoking" according to other staff. Compare KFC vs Popeyes BETA See how working at KFC vs. Popeyes compares on a variety of workplace factors. For KFC, the share of male mentioners is 61.3%; for Popeyes, the share is even bigger — 72.4%. No credit card required. Chick-fil-A only added about 10,000 new followers as a result of its tweet. "Many of our restaurants have seen a high demand for the sandwich, with guests excited to give it a try," Popeyes spokeswoman Dara Schopp said in a statement. "KFC fried chicken tastes good because it is formulated to taste good. I would never!! Sales were also up at Popeyes, 0.3%, Church's, 2%, Zaxby's, 8%, and Bojangles, 8%. See Awario in action with a free 7-day trial. In 2018, a franchised Chick-fil-A restaurant that was not in a mall raked in $5.7 million in sales on average, according to franchise disclosure documents. in the U.S., Popeyes wins in terms of brand mentions and online customer engagement. Meanwhile, 23% of KFC customers also visited a Popeyes in August, up from 19% in July. In the press release accompanying Popeyes’ earnings report for fiscal 2016, CEO (at the time of the report) Cheryl Bachelder said, “In 2016, we delivered global same-store sales growth of 1.7 percent, our eighth consecutive year of positive same-store sales growth, and 216 new restaurant openings around the world.” A worldwide chicken-chain, KFC also has quite a large fan base to its name. McDonald’s vs KFC . We went ahead and counted such bold judgments expressed on both sides of the KFC and Popeyes rivalry. KFC Beyond Fried Chicken:KFC is testing a … Get this delivered to your inbox, and more info about our products and services. while KFC is praised for its vegan options, Popeyes became America's #1 fast-food provider during the coronavirus quarantine and is now expanding to China. And they’re getting harder to come by. the number of times social media users have been exposed to mentions of KFC and Popeyes over the past 10 weeks. Source(s): KFC's Financial Troubles In 2012, KFC was dealt a financial blow when it lost 29 of its franchise locations in the United States when the owner of the locations filed for bankruptcy. KFC, meanwhile, covers most of the fast-food-friendly world. We compared the most popular menu items at Chick-fil-A, KFC, and Popeyes — here's why Chick-fil-A wins for mastering its iconic chicken staple items Katie Canales 2019-03-13T17:50:35Z According to Technomic, the percentage of Chick-fil-A customers who went to Popeyes increased to 19% in August from 15% in July. Kfc is 100% better. Whole staff was a chaotic mess. Details . Needed a spoon to even eat at this point. Reno Gazette-Journal. Popeyes received more likes and retweets than Chick-fil-A on its tweet and walked away with roughly 25,000 new followers as of Wednesday, Thinknum found. Here are the list of countries with the most number of KFC restaurants globally. It was an ultra-smart melding of marketing and timing. Cheetos sandwich. The brands divided their shared global market very evenly, with KFC leading by some 3%. And yet, for many of the world's fried-chicken eaters, it's the ready-made, fast-food version that hits the spot. KFC VS Popeyes: Which Fast Food Franchise Is The Better Investment? Buy a NJ Popeyes Franchise business or sell your company. Johnathan L. Wright . Another thing Popeyes customers are wishing for is the chain's expansion to more countries overseas. Bloomberg via Getty Images Although the KFC and Popeyes rivalry has featured a lot of celebrity faces over the years, the age of health foods, social media, ASMR, and mukbangs saw a shift in the way fast food is represented online. More often than not these days, it's not customers' first choice but it works as a back-up whenever Popeyes is not available or fails to deliver a widely-loved product or service. Got a confidential news tip? For this, we'll look at the mentions' languages. This means that worldwide, KFC and Popeyes generate more or less equal amounts of online buzz and brand awareness. For comparison, in the first quarter of 2018, Popeyes’ overall sales were up by 11 percent and comparable store sales were up by 3.2 percent. @kfc @BeyondMeat @chrispaulfamfdn, My mom ordered a bucket of chicken and made some sort of thai larb (lime, chili, fish sauce, mint, shallot, toasted rice powder) with it and it’s amazing. KFC’s new sandwich looks rather similar to its rival Popeyes’ chicken sandwich, which swept the country in 2019 and sparked the so-called chicken sandwich wars among fast food chains. To analyze everything that's being said about KFC and Popeyes online, we set our social media monitoring and analytics tool Awario to collect mentions of fast-food chains found on Twitter, Facebook, Instagram, YouTube, and Reddit. Choose your favorite KFC chicken sandwich: the Doublicious and Chicken Littles are both made with the Colonel’s chicken you’ve grown to love. [Photographs: Meredith Smith] Growing up there were two fried chicken places in my hometown: Lee's Famous Recipe (known over the years as Famous Recipe and later just Lee's) and KFC(formerly Kentucky Fried Chicken). Compare the two countries with the most KFC outlets - United States vs China. KFC was Coca Cola while Lee's was RC Cola in that KFC had way better marketing and national distribution. And if you're looking to break out of the flavor mold, try Popeyes' spicy gravy or El Pollo Loco's thick and salty gravy. If you google fried chicken recipe, you'll get some 445M search results. Sarah Schmalbruch / INSIDER If any chain could beat out Popeyes, we thought it had to be KFC. Popeyes is the Holy Grail of fast-food fried chicken: a nearly perfect trifecta of crispy crust, juicy meat and fiery heat. 14:31. The fried chicken chain had 107,229 followers as of Aug. 18, compared to Chick-fil-A's 1,026,039, according to data from Thinknum. Do you like KFC’s chicken more than Popeyes or are you normal. However — and this is especially relevant in times of social distancing and delivery as the main means of getting that fast-food fix — both KFC and Popeyes seem to have lost their grip on the service quality standard. Little chickens, whose quarter-pound breasts fit perfectly inside a bun, are proving essential to the war effort. KFC Questions . KFC became the first major fast-food chain to introduce a plant-based chicken product and by doing so won a lot of vegan hearts now demanding a сontinual supply. This group (Chick-fil-A, KFC, Popeyes, Zaxby’s, Bojangles’, Wingstop, Church’s Chicken, El Pollo Loco, and Boston Market) comprised 12,941 units in 2016. Headed to Los Pollos Hermanos, what can we get you? Popeyes, in the meantime, has been busy expanding to China and feeding the quarantined population at home. Sarah Schmalbruch / INSIDER If any chain could beat out Popeyes, we thought it had to be KFC. A worldwide chicken-chain, KFC also has quite a large fan base to its name. Its … Took forever and long at the window. Popeyes has delivery in 1,100 locations in the U.S., nearly half of the chicken chain’s domestic locations. How dare they!! Brands, a restaurant company that also owns the Pizza Hut, Taco Bell, and WingStreet chains. Meanwhile, Popeyes, that still lacks plant-based substitutes for the chicken it serves, got the most visibility from launching its first restaurant in China and becoming America's #1 quarantine fast-food provider. A Division of NBCUniversal. Namely, via the usage of the > symbol to define their fried-chicken affinity once and for all. - Duration: 14:31. The chain is a subsidiary of Yum! It was the fi… While you're there, sign up for emails from Popeyes and you'll receive coupons and more, right in your inbox! Discounts and Special Offers. Data is a real-time snapshot *Data is delayed at least 15 minutes. © 2020 CNBC LLC. Overkill for even the hungriest of muscles, as is the 1,275kcal count. Throughout the years, the two restaurant chains that proved this better than others and converted the most people into loyal consumers of fried chicken are KFC and Popeyes. Popeyes: Before the fried chicken wars broke out last summer, Popeyes was expected to hold about 10.8% of the fast food chicken market in 2019. Popeyes Franchise for sale Southern New Jersey. None of this is surprising. On June 17, 2014, Popeyes announced it had re-acquired full control of its seasonings, recipes and other proprietary food preparation techniques from Diversified Foods & Seasonings, which remained under the control of Al Copeland and his estate after the creditor sale of Popeyes to AFC. Skip to content. Popeyes, which is owned by Restaurant Brands International, brought a chicken sandwich to its national menu for the first time last week. Both of those chains saw their share of sales decline during the week of Aug. 19. The KPI we can derive from this is Net Promoter Score (NPS), i.e. Martha Sorren But since Boston Market is a little pricier, if you're looking for a more inexpensive treat, you might want to try KFC. Monitor and analyze what's being said about your brand online. explicitly positive mentions that in the age of social media can be safely considered as recommendations customers share with their followers and friends online. Price Affordability. Over the 10 weeks of our social media analysis, there were 241 posts stating Popeyes' supremacy over KFC, and only 153 pro-KFC posts stating the opposite. Finally, to see key conversations, trends, and most popular social media posts featuring KFC and Popeyes, we'll take a look at the Topic cloud. Wendy’s, interestingly enough, seemed to see no impact—or at least it held serve: The burger chain’s share of that market rose by 0.1% during the week of Aug. 19. Sandwich sales also accounted for about 30% of Popeyes sales … That was a more than 9 percent jump in sales for Chick-fil-A compared to a 6.7 percent year-to-year decline for KFC. KFC. This was smaller than the previous year's total of 1,210 thousand U.S. dollars. Meanwhile, 23% of KFC customers also visited a Popeyes in August, up from 19% in July. Now that we've reviewed key social listening metrics and stats, let's dive into the mentions and search them for user feedback on different aspects of the food and service the restaurants provide. In the DMV, there are six: Bojangles’, KFC, Pollo Campero, Popeyes, Roy Rogers and Royal Farms. 6. Interestingly, in the U.S., which is home ground for both brands, Popeyes is the one leading in terms of the total number of mentions, while KFC gets a lot of buzz from overseas. And there are more differences between them than the presence of … You can already pre-order Cajun-Style Turkey from Popeyes for Thanksgiving. How much does it cost? Whenever celebrities fail to bend the only-human rest of us, there's movies and TV shows. Reach is the total impressions generated by brand mentions, i.e. Let's just hope that by the time the restaurants are represented in sufficient quantity worldwide, the chain will also have implemented and mastered some vegan options to make sure all customer segments are covered to the max. Location. VS Popeyes. Popeyes gave Beyonce a free-Popeyes-for-life card after they heard about how much she loved their food. Compare KFC vs Popeyes Louisiana Kitchen . Restaurant Brands International, which owns Popeyes, Burger King and Tim Hortons, reported Monday that sales at all Popeyes restaurants jumped about 42% to $1.3 billion in the last three months of 2019 compared to the same period a year before. MCDONALDS VS KFC: TASTE OF FOOD KFC. "A few restaurants have temporarily sold out of the sandwich, and we are working to make sure they receive more as soon as possible.".